Twitter insights how to#

As you can imagine, for us, this was a very big deal. We noticed while creating our monthly reports that the analytics werenвЂ™t accurate. Beginning last month, we have been observing a glitch in Twitter analytics. One social network that we pay close attention to is, of course, Twitter. It helps us make sure we always deliver the very best results. Step to it, Excel gurus!Д®ditorвЂ™s Note: A version of this article originally appeared on Blind Five Year Old.Here at V3 Broadsuite, we are passionate about using all available data when creating social media strategies for our internal accounts and, more importantly, for our clients. IвЂ™d really appreciate others providing some insight and potentially some macros to make the analysis even easier. Hopefully youвЂ™re ready to jump in with both feet and try this out. DanВ also has some tips on using Favorited Rate to predict content success.

Twitter insights how to#

If youвЂ™re having trouble check out Dan ShureвЂ™s post about how to set up Twitter AnalyticsВ on Evolving SEO. All I did was click the Get StartedВ link and jump through a few hoops. I havenвЂ™t been running ads on my account. Maybe folks think you need to be running ads to get all of the organic Tweet data.

I think part of the problem is that the analytics feature is buried under the Ads interface. So, what are you waiting for? How To Get Twitter Analytics Either way itвЂ™s something I can track over time. But thereвЂ™s also a huge bias involved in the value of that content. Do people pay more attention and interact with my Tweets when I say IвЂ™m saving the piece of content IвЂ™m referencing? Maybe. Here I can see that my particular Tweet patternВ of using a prefix gives me some interesting results. The analytic opportunities here are nearly endless вЂ“ particularly if youвЂ™ve adhered to some sort of pattern in your Tweets (thank you latent OCD). (Engagement efficiency вЂ“ that has a nice ring to it doesnвЂ™t it?) But it shows that with the right type of Tweets, I am moving the needle in the latter. This makes sense to me since IвЂ™m more of an authority in SEO than in UX. ItвЂ™s hard to see, I know, but here I can tell that I get more retweets per Tweet on #seo, but that many of the other metrics skew towards #ux in terms of engagement efficiency. I could dig even deeper and do a pivot table to see what typeВ of engagement IвЂ™m getting on each: I get a lot more impressions and engagements overall with the #seo hashtag but my engagement rate on #ux is twice as high. Now, with a bit more data manipulation I can look at how these two different themes of Tweets perform: Two of the more popular ones I use are #seo and #ux. I happen to use hashtags as a way to classify my Tweets. I could drill down here and get to the hour and come out with one of those popular вЂњbest time to TweetвЂќ posts if I wanted. But maybe I just want to see the overall engagement rate by day.ДЇriday and Saturday suddenly look pretty good from an engagement efficiency standpoint. Monday and Thursday appear to be the best for the small amount of time I have data for. With a bit of data manipulation, I can find out which days I have the most engagement: You get the actual text of each Tweet along with the timestamp coupled with all of the engagement metrics. Click and suddenly you have one of the richest sets of data you could wish for on your Tweets. This might as well be colored gold and in the shape of a treasure chest. Export And AnalyzeДЄt the top right hand on the dashboard is an Export data button. But wait, we havenвЂ™t even gotten to the best part. Not shown here but also tracked are the number of times the Tweet was shared via email. In particular, you can see which Tweets produced user profile clicks and actual follows. A sliding scale of engagement for you to poreВ over. ThereвЂ™s so much awesome information here. Now if youвЂ™re notВ quietly swearing under your breath, at this point I donвЂ™t know whatвЂ™s wrong with you. If you click on a specific Tweet, you get to see how people engaged with that Tweet: ThatвЂ™s not too shabby but lets poke at what lurks under Engagements. The major statistics it provides are Impressions, Engagements, and Engagement Rate for each tweet and the trend for those over time. The dashboard provides a decent overview of activity over the last 28 days. So here are some insights into TwitterвЂ™s new analytics platform: Twitter Analytics Dashboard IвЂ™ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.Д«utвЂ¦ IвЂ™m tired of waiting. Well, thatвЂ™s pretty much what happened overВ a month ago. What if Twitter launched the most awesome analytics dashboard and no one really noticed?